Writing project descriptions can be tough, so here's a template to help you get started. Feel free to fill it out or delete it and write your own.
About
Contributors are more likely to fund your project if they're passionate about your idea and feel like they can trust you. Here are a few suggestions for what to cover in this section:
- Introduce the team behind your project and what you've worked on before
- Briefly describe your project and why you think it's important
- Provide a call to action for supporters and what they will help you achieve
Take a step back and ask yourself: if you were reading this for the first time, would you be ready to make a contribution?
Details (optional)
If you need to add more details and/or context about your project, use this section to add additional information like:
- How your project works (e.g. "open source software that helps you do x")
- Technical information
- Personal stories or other context
Rewards
Use this section to talk about what contributors will receive for supporting your project. Maybe it's a unique artwork, a governance token, an NFT that unlocks membership or other benefits, or just a promise to be apart of something huge.
The future
We all love roadmaps, so use this section to tell contributors about what's to come. Get them excited about your project's goals and how their support will help make a difference.
Here are some tips for creating a compelling roadmap:
- Be realistic about your timeline and add rough dates for past and future milestones
- Sprinkle in big and small milestones so that it appears more achievable to contributors
- Include an image of your roadmap, like a vertical timeline, to help make it more clear (click the image button above to upload)
- Be transparent about how funds will be used and where they'll go
- If your project fails or doesn't reach its goal, will you refund contributors? Let them know here.
Risks & challenges
Being open about the risks of your project is a great way to build trust with your audience. Even though your project might face certain obstacles, contributors tend to trust you more when you're transparent and honest about them.
- What are the greatest obstacles facing your project?
- How will you overcome these challenges?
Call to action
Lastly, finish with a strong call to action to motivate and inspire contributors to get excited about your project. Encourage them to get the word out and share with others who might be interested, even if they can't contribute directly themselves.